How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. Other than being great engagement drivers, visually compelling info-graphics earn high quality editorial links from high quality …

Brand equity represents a set of characteristics that are unique to a brand. Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. One thing you should not forget - there is no static SEO system that is going to stay forever …

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. If you are competing with Amazon, and think that you are …