Analyse your existing quality

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. If you are competing with Amazon, and think that you are …

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Cracking the SERPs code

Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines' image search). Link building has no single technical definition. If you ask me, I …

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Questions to ask about social media

Body keywords still have their use, however. Canonicalizing a page is a way of telling Google that this URL is the "master version" you'd like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Many purchasing agents, buyers, engineers, and …

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The blogs mystery revealed

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility …

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