Which page on my site is most relevant for that phrase?

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. How will your site measure up if it's obviously homemade, with links that don't work, but your competitors' sites look professional and run smoothly? They use a unique system for scoring level …

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Are search volumes affected by keyword density

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. Ads show up on top of organic results, but are tagged with "Ad" next to the result. Bear in mind …

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Find out more about anchor text

In particular, mobile applications should be mentioned here. The crawler doesn't check every day that if a page is updated or if the new page is added. Users that visit your sites via referral have followed a link they found on referenced a different site (not a search engine). For …

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Reasons that marketers love white hat SEO

While publishing evergreen web content is a great way to boost search engine traffic, it's also a powerful tool for increasing traffic from social media referrals. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and …

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Define your goals with regards to site submissions

Brand equity represents a set of characteristics that are unique to a brand. Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. One thing you should not forget - there is no static SEO system that is going to stay forever …

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Follow a consistent cadence towards bread crumbs

Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk of being penalized. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content …

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Link building, of course, is a science in itself

Doing so requires promoting the brand name and that brand's primary benefit extensively and consistently using multiple venues. People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you're competing against thousands of blogs. It's …

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Adopt a customer centric view of widgets

Attempting to change an image becomes necessary when target markets have begun to shrink or disappear or when the brand's image no longer matches industry trends and consumer expectations. By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key …

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The blogs mystery revealed

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility …

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