A measure of quality based on metrics

A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that's why they say the best place to hide a dead body is on page two of Google. Content that focuses …

more ...


Make it sufficiently broad in terms of ROI

This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. Top-ranking webpages in Google have shorter URLs. Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience …

more ...

Who else wants to enjoy offsite SEO

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. Other than being great engagement drivers, visually compelling info-graphics earn high quality editorial links from high quality …

more ...

How do you feel about javascript now?

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. For some businesses this can be simple. For good reason, eCommerce websites see …

more ...




Personalization counts: how do URLs fit into this?

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Markets can also be identified using psychographic, generational, and geographic delineations. It's like riffing to your favorite jam on the radio and creating your own silly songs …

more ...



Distribute your content effectively

As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Use first and …

more ...

Less is always better when it comes to walled garden sites

Social is an ever-changing element that delivers relevant experiences. So, I think each person in SEO has to work hard to develop good, credible sources of information. However, there are legitimate reasons to have live pages with similar content. Are there any places in the UK to locate the finest …

more ...


The infamy behind long tail search

Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most …

more ...

Questions to ask about social media

Body keywords still have their use, however. Canonicalizing a page is a way of telling Google that this URL is the "master version" you'd like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Many purchasing agents, buyers, engineers, and …

more ...